Welcome to [insert current name] Ballpark!

I see now that the Giants stadium is now to be known as AT&T park from this season! After a long spell as Pac Bell, and a shorter stint as SBC, it now has yet another name. Whilst corporate mergers are a fact of life i suppose, it does seem like the Giants would be better putting a digital board up over the main entrance, would certainly make it easier to change the name in future!!!

Call me old-fashioned, but im not particularly keen on naming stadiums after products or companies, especially when you see an example like this from the Giants! The fans need a product to associate with, and one helluva big part of that product is their ballpark, something they are proud of - and changing the name every couple of years doesnt make for that same product, nor does it fit in well with the traditional side of baseball - can you imagine Fenway suddenly becoming the Coca Cola stadium!!! I guess it's just part of the ever growing commercialism of sport - ok, we have some of it here in the UK, but football stadium names such as Ibrox, Old Trafford, Stamford Bridge, etc, all still stand out above what Arsenal's new ground, the Emirates Stadium, ever will!

In the end, money talks i guess!